Web Design and Online Marketing​

For Optometrists in Australia & NZ​

Let us help you get more online visitors, higher appointment bookings, and increased patient revenue.

Leave the marketing to the professionals and focus on providing top-notch eye care to your customers, while watching your optometry practice grow.

Running an Optometry Practice is Challenging​

As an independent optometrist in Australia or New Zealand, you face a range of business hurdles that make it difficult to grow your practice.

These challenges include competition from corporate and franchised practices, keeping up with the latest industry methods, maintaining regulatory compliance, and balancing profitability with the need to provide quality customer care.

What If There Was Another Way?

Imagine what it would feel like to successfully compete against the big companies in the eye care industry without needing a “big brand budget”.

Picture what it would be like if you had the marketing strategy in place to grow your optometry practice on “autopilot” and give you back some of your precious time.


Marketing plans customized to suit your optometry business


We only work with businesses where we are confident that we can move the needle towards success. So when we make an Optigrowth Accelerator Plan for your business, we promise AT LEAST 10% extra patient appointments year-on-year or we’ll refund your marketing management fees for the corresponding month.

Increased Patient Revenue

Increase TOTAL patient revenue per year through new patient bookings and higher average patient lifetime value.

Streamlined Bookings

Streamline your patient scheduling process, making it easy for customers and saving time for everyone in your practice.

Peace of Mind for YOU

Rest easy, knowing that your business has a sustainable growth strategy, managed by internet marketing professionals.

What Services Does the Package Include?

Depending on your goals and your budget, we can craft a growth plan that includes some of the following strategies:

Web Design & Development

Get a beautiful and conversion optimized website design that accurately reflects the care and pride that you put into all aspects of your optometry practice.

Local Search Optimization

Make sure that existing and potential clients can easily find your website when they perform a local search for optometry related services and eyewear.

Web Hosting & Site Care

Blazing fast premium hosting and routine maintenance all taken care of. Let us look after the geeky stuff while you concentrate on delivering quality eye care for your patients.

Social Media Marketing

Let us create and manage a social media plan that shows the world how you are delivering amazing customer service and providing first rate eyewear products for your local community.

Email & SMS Marketing

Eye health practices that stay “top of mind” with their clients are practices that grow and thrive. Let us create and implement an email marketing strategy that does just that for your business.

Google Ad Campaigns​​

Customers who are ready to take action use search engines like Google to research the important final steps. Pay-per-click search advertising connects you with the right patients at the right time.

About Me

I’m from Brisbane, Australia and I’ve been developing WordPress sites and providing digital marketing services since 2008. I’m passionate about helping people achieve their dreams through the power of the internet. When I’m not working, I enjoy playing chess, bike riding, bongo drums and eating Japanese food (I lived there for many years!)

Paul Sallaway


Would you like to start a project with us?​

Get started by providing some simple details and then booking a quick Zoom call to discuss your situation.

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