Growth Plans For
Independent Vision Care
& Hearing Care Practices
We help independent optometrists, ophthalmologists and audiologists to attract their ideal patients through profitable, structured marketing systems so they can have the kind of practice they always dreamed of owning.
Independent Health Care Is Challenging
You face a range of business hurdles that constantly pull your focus in different directions.
These challenges include competition from corporate and franchised practices, keeping up with the latest industry methods, maintaining regulatory compliance, and balancing profitability with the need to provide quality patient care.
Often these daily demands mean that practice owners can't put the necessary time, energy and commitment into planning or executing long term marketing strategies.
What If There Was Another Way?
Picture what it would be like if you had a marketing strategy "dialled in" to grow your eye care or ear care practice on "autopilot" and give you back some of your precious time.
Imagine if you had proven marketing systems in place, rather than "throwing things against the wall to see what sticks"?
The OptiGrowth Promise
3X ROI ON YOUR MARKETING BUDGET WITHIN 12 MONTHS
( OR WE'LL WORK FOR FREE ! )
We only work with businesses where we are confident that we can move the needle towards success. So when we make an OptiGrowth Accelerator Plan for your business, we promise AT LEAST 300% RETURN ON YOUR MARKETING INVESTMENT within 12 MONTHS based on agreed patient value and tracked outcomes—or we’ll continue working without charge until we achieve it.
Increase Practice Revenue
Increase TOTAL revenue per year through new patient bookings, higher margins per consultation and stronger patient retention.
Build Online Authority
Stop stressing about Google Reviews (or lack thereof) and let's put in place effective systems to INCREASE your reviews.
Free Up Your Time
Rest easy, knowing that your business has a PROVEN growth strategy, managed by marketing professionals familiar with your industry.
What Does An OptiGrowth Plan Include?
Depending on your business starting point, your goals and your budget, we can craft a growth plan that includes some of these strategies.
Web Design & Development
Get a beautiful and conversion optimized website design that accurately reflects the pride you put into all aspects of your practice, and communicates your unique selling points.
Local Search Optimization
Make sure that existing and potential patients can easily find your website when they perform a local Google search for vision or hearing services & products.
Web Hosting & Site Care
Blazing fast premium hosting and routine maintenance all taken care of. Let us look after the geeky stuff while you concentrate on delivering highest quality eye or ear care for your patients.
Social Media Marketing
Let us create and manage a social media plan that shows the world how you are delivering amazing patient service and providing first rate products for your local community.
Email & SMS Marketing
Health care practices that stay "top of mind" with their patients are practices that grow and thrive. Let us create and implement an email & SMS marketing strategy that does just that for your business.
Google Ad Campaigns
People who are ready to take action use search engines like Google to research the important final steps. Pay-per-click search advertising connects you with the right patients at the right time.
OPTIGROWTH PLANS To Suit Your Business Stages
Foundation Plan
Clarify your messaging, remove friction from patient acquisition, build online authority, and set up real tracking so you can see what’s working.
Accelerator Plan
Everything in “Foundation”. We also increase local visibility in the Google ecosystem and convert existing demand for your services and products.
Accelerator PLUS Plan
Everything in "Accelerator". We also scale your business by generating demand for high margin consultations that drive profit growth.
Plans start from
AU$ 900 / Mth
What Our Clients Say
"...great understanding of the industry ..."
What Our Clients Say
"No pressure selling. Just a genuine interest in my company and vision!"
I have seen countless emails about SEO services, all fairly pushy and light on details, so I had my doubts. But Paul is the real deal. No outrageous claims. He put together a successful SEO plan for the first 3 months and then the first year.
"If you are an independent optometrist looking to refresh your website, I highly recommend Paul from Optics Digital."
Paul understands Optometry. He works closely with you to make your website match your business goals. I'm very pleased with my website!
"I recently had the pleasure of working with Optics Digital Marketing and I must say it was an exceptional experience."
Paul implemented an SEO strategy that is significantly improving my website's visibility and organic traffic. We have seen some improvements in the space of 3 months.
"Highly recommend Optics Digital Marketing for any eye care business looking to elevate its online performance."
The team's commitment to understanding our unique needs and implementing tailored strategies has resulted in improved visibility and engagement.
"I have worked with Paul for a year now and have found him very creative and organised in everything he does."
He does not waste time in getting things done and his ideas go beyond my expectations.
"The Web Hosting and Site Care upgrade from Optics Digital has meant my busy professional life now runs more smoothly. There are no longer any website issues that I need to be involved with."
In the past 12 months we've had NO downtime and any impromptu requests from me to enhance my website have never been an issue to sort out.
"Paul has a great understanding of the industry, and that's very, very helpful when you're dealing with anyone in marketing."
He obviously knows what he's doing and so it requires not a great deal of effort from me.
"We chose Paul because of his experience in this niche industry. His focus is eye and ear health and he is well versed on our specific needs. He has runs on the board."
"Optics Digital provided an outstanding service for our ophthalmology practice."
Client Case Studies
About Me
My name is Paul Sallaway and I am the founder and Web Strategist behind Optics Digital Marketing. I was born and raised in Brisbane, Australia.
I've been helping small businesses with website strategies and digital marketing for almost 20 years.
I started Optics Digital Marketing in 2022 with the goal of supporting independent optometrists in Australia and New Zealand.
Since that time, the agency has expanded to also help ophthalmologists and audiologists.
More About Us
Since its launch, Optics Digital Marketing has grown into a small team of digital marketing professionals who have deep experience working with independent vision care and hearing care practices.
The team has helped dozens of clients achieve their business goals by getting to know their businesses intimately and communicating openly at every step of the growth journey.
Let's talk about your digital marketing
Get started by providing some simple details and then booking a quick Zoom call to discuss your situation.
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