Web Design and Online Marketing​

For Optometrists in Australia & NZ​

Let us help you get more online visitors, higher appointment bookings, and increased patient revenue.

Leave the marketing to the professionals and focus on providing top-notch eye care to your customers, while watching your optometry practice grow.

BOOk a Call

Running an Optometry Practice is challenging​

As an independent optometrist in Australia or New Zealand, you face a range of business hurdles that make it difficult to grow your practice.

These challenges include competition from corporate and franchised practices, keeping up with the latest industry methods, maintaining regulatory compliance, and balancing profitability with the need to provide quality customer care.

But what if it there was another way?

Imagine what it would feel like to successfully compete against the big companies in the eye care industry without needing a “big brand budget”.

Picture what it would be like if you had the marketing strategy in place to grow your optometry practice on “autopilot” and give you back some of your precious time.

The OPTIGROWTH ACCELERATOR Promise

Marketing plans customized to suit your optometry business

10%+ INCREASED PATIENT BOOKINGS GUARANTEED ( OR WE’LL WORK FOR FREE !! )

We only work with businesses where we are confident that we can move the needle towards success. So after 12 months of working together, we promise AT LEAST 10% extra patient appointments year-on-year or we’ll refund your marketing management fees for the corresponding month.

Increased Patient Revenue

Increase TOTAL patient revenue per year through new patient bookings and higher average patient lifetime value.

Streamlined Bookings

Streamline your patient scheduling process, making it easy for customers and saving time for everyone in your practice.

Peace of Mind for YOU

Rest easy, knowing that your business has a sustainable growth strategy, managed by internet marketing professionals.

What Services Does the Package Include?

Depending on your goals and your budget, we can craft a growth plan that includes some of the following strategies:

Web Design & Development

Get a beautiful and conversion optimized website design that accurately reflects the care and pride that you put into all aspects of your optometry practice.

Local Search Optimization

Make sure that existing and potential clients can easily find your website when they perform a local search for optometry related services and eyewear.

Web Hosting & Site Care​

Blazing fast premium hosting and routine maintenance all taken care of. Let us look after the geeky stuff while you concentrate on delivering quality eye care for your patients.

Social Media Marketing

Let us create and manage a social media plan that shows the world how you are delivering amazing customer service and providing first rate eyewear products for your local community.

Email & SMS Marketing​

Eye health practices that stay “top of mind” with their clients are practices that grow and thrive. Let us create and implement an email marketing strategy that does just that for your business.

Google Ad Campaigns​​

Customers who are ready to take action use search engines like Google to research the important final steps. Pay-per-click search advertising connects you with the right patients at the right time.

Martin, Optometrist
“No pressure selling. Just a genuine interest in my company and vision!”​

For years I have seen countless emails about SEO services, all fairly pushy and light on details, so I had my doubts. But Paul is the real deal. No outrageous claims. He just talked about his years of marketing experience, his history of working with other optometrists, and a comprehensive SEO plan for the first 3 months and then the first year.
Martin Robinson MARTIN’S EYECARE, TASMANIA
optometrist
“If you are an independent optometrist looking to refresh your website, I highly recommend Paul from Optics Digital.”

Paul understands Optometry. He works closely with you to make your website match your business goals. I’m very pleased with my website!
Leigh PlowmanDRY EYE DIRECTORY
“I recently had the pleasure of working with Optics Digital Marketing and I must say it was an exceptional experience.“

Paul implemented a comprehensive SEO strategy that is significantly improving my website’s visibility and organic traffic. We have seen some improvements in the space of 3 months.
Juliet MenakayaJUNIC EYE CARE

About Me

I’m from Brisbane, Australia and I’ve been developing WordPress sites and offering SEO consulting since 2008. I am passionate about staying on top of the ever changing digital marketing space and helping my clients to grow their local businesses. When I’m not working, I enjoy playing chess, bike riding and eating Japanese food (I lived there for many years!)

Paul Sallaway

WEB STRATEGIST &
OPTICS DIGITAL OWNER

Would you like to start a project with us?​

Get started by providing some simple details and then booking a quick Zoom call to discuss your situation.

book a Call

Need a plan to

GROW your OPTOMETRY BUSINESS?

Scroll to Top