About Us​

A Digital Marketing Agency
for Independent Optometrists​


Who We Help​

Optics Digital is a website design and digital marketing agency focused on ONE market niche – helping INDEPENDENT OPTOMETRISTS in AUSTRALIA & NEW ZEALAND.

What We Do

Web Design & Development​
Local Search Optimization
Website Hosting & Care
Social Media Management​
Email Marketing
Google Pay-Per-Click Ads​

Why We Do It

Local optometrists who give personalized optical care need to be supported. Corporate chains have priorities and incentives that don’t always align with patient needs.

Who Am I?

My name is Paul Sallaway and I am the founder and Web Strategist behind Optics Digital. I was born and raised in Brisbane, Australia.

Myopia and Me

I remember one afternoon in my early 20’s when my local optometrist introduced me to my first pair of glasses. My vision had been deteriorating and I was becoming myopic without really realizing it. But those eye frames brought the world around me into stunning visual clarity. The professionalism, care and genuine attention I received that day gave me a life long respect for what optometrists do, and the important service they provide to patients, young and old.

The Road to Today

Since then, my life journey has given me an opportunity to learn many web development, design and marketing skills that I believe I can use for the service of my clients. Today, I want to help small businesses that serve their local communities, like that original optical store, to survive and thrive.

Challenges Facing Optometrists

There is no denying that the optical health care industry is competitive. But with expert marketing help, I believe every optometrist in Australia and New Zealand can meet these challenges, grow their business and prosper.

“I’ve been working with WordPress development, web marketing and website design since 2008.

In that time I’ve helped dozens of small business owners in a variety of industries to clarify their marketing strategy and get business results.”

Paul Sallaway, Owner and Web Strategist

Would you like to start a project with us?​

Get started by providing some simple details and then booking a quick Zoom call to discuss your situation.

Need a plan to

GROW your OPTOMETRY BUSINESS?

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