About Us​

A Digital Marketing Agency
for Independent Vision Care & Hearing Care Practices


Who We Help​

Most health care practice owners struggle with digital marketing. We create conversion focussed websites and plan data driven growth strategies to attract their ideal patients and achieve business goals.

What We Do

Web Design & Development​
Local Search Optimization
Website Hosting & Care
Social Media Management​
Email Marketing
Google Pay-Per-Click Ads​

Why We Do It

Local health care providers who give an exceptional service to their community need to be supported. Vision care and hearing care are competitive and challenging industries.

Who Am I?

My name is Paul Sallaway and I am the founder and Web Strategist behind Optics Digital. I was born and raised in Brisbane, Australia.

Myopia and Me

I remember one afternoon in my late teens when my local optometrist introduced me to my first pair of glasses. My vision had been deteriorating and I was becoming nearsighted without really realizing it. But those eye frames brought the world around me into stunning visual clarity. The professionalism, care and genuine attention I received that day gave me a life long respect for what optometrists do, and the important service they provide to patients, young and old.

The Road to Today

Since then, my life journey has given me an opportunity to learn skills and gain experience that I use for the service of my clients. Today, I want to help small businesses that serve their local communities, like that original optical store, to survive and thrive.

Challenges Facing Practice Owners

There is no denying that independent vision care and hearing care are competitive industries. But with expert marketing help and the right strategy, I believe every practice owner in Australia and New Zealand can meet these challenges, grow their business and prosper.

Paul Sallaway, Agency Owner and Web Strategist

Would you like to start a project with us?​

Get started by providing some simple details and then booking a quick Zoom call to discuss your situation.

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