You’ve probably heard me talk about “connecting with your tribe”. So what follows might seem a bit contradictory. But let me explain. Back in the day, circa mid-2000s, “blogging” was the hot new internet craze and blog comments were a way for content creators to build conversation around their work. In 2025, content creation is

If you’re an early-career optometrist feeling drained by endless back-to-back appointments, relentless KPIs, and the pressure to push retail sales, you’re not alone. Many optometrists start their careers in corporate settings, only to find themselves burned out and questioning whether this is what they signed up for. Dr. Robert Seiler, an industry veteran, knows this

With AFL Grand Final fever sweeping the nation this weekend (Go Lions!) it feels like the perfect time to talk about how sports and local sponsorships can be a game-changing strategy for growing your eye care business. For optometrists, sponsoring a local sports club isn’t just a great way to support the community—it’s a smart

Many optometry practices rely on automated reminder emails and text messages to bring their patients back to the practice for routine follow ups. But one marketing agency is having success in helping optometrists increase recall rates through telephone reminders. In this post I share my interview with Fatin Tobia, Director of Eye2Eye Marketing. Q. How