If you’re an independent optometry practice owner, you already know how important your online presence is. Your website isn’t just a digital business card—it’s often the first interaction potential patients have with your practice. But what happens when your website is outdated, unreliable, or invisible on Google?
That was the challenge faced by Damon Ezekiel, owner of Ezekiel Eyes in Perth, Western Australia. A highly respected optometrist and former President of the International Society of Contact Lens Specialists, Damon has built a reputation for excellence in eye care.
But his digital presence didn’t reflect that same level of professionalism—and it was costing him new patients.
The Challenge: An Unreliable Website & Poor Online Visibility
Before partnering with Optics Digital Marketing, Damon’s website frequently went offline without warning. His staff would notice that the site had disappeared, forcing them to scramble to get it back online—a frustrating and time-consuming problem.
Beyond that, the website wasn’t optimized as well as it could have been for search engines. Patients searching for eye care help in Perth often weren’t finding Ezekiel Eyes in their search results, meaning potential business was slipping through the cracks.
Damon needed a modern, stable website with strong SEO to ensure that patients could easily find and book appointments with him. That’s where we came in.
The Solution: A Website Relaunch & SEO Strategy
We worked closely with Damon to overhaul his online presence, starting with a complete website relaunch. We:
✅ Migrated his site to a stable hosting platform—no more sudden dropouts.
✅ Redesigned the website to be more user-friendly and professional.
✅ Implemented an SEO strategy to improve search rankings and drive more organic traffic.
In addition, we helped Damon differentiate his two brands:
- Ezekiel Eyes (his optometry practice)
- Contact Lens Guru (his personal brand and industry advocacy platform)
By cleaning up and refining both websites, we ensured that each brand had a clear purpose and audience.
The Results: Peace of Mind & 60+% Increase in Web Traffic
Since launching the new website and SEO campaign, Ezekiel Eyes has seen a MORE THAN 60% INCREASE in web traffic—meaning more potential patients are finding the practice online. But beyond the numbers, the biggest impact has been peace of mind.
Damon no longer worries about whether his website is working or visible to patients. He knows his digital presence is in good hands, allowing him to focus on what he does best—providing outstanding eye care.
Is Your Optometry Practice Missing Out?
If you’re struggling with an unreliable website, poor online visibility, or simply don’t have the time to manage it all, we can help.
Let’s talk about how we can optimize your digital presence, just like we did for Ezekiel Eyes.
Book a free consultation today.
