Marketing Advice For Vision & Hearing Practices
Martin’s Eyecare SEO & Social Media Strategy: CASE STUDY
Martin’s Eyecare is an independent optometry practice based in Glenorchy, serving the greater Hobart region in Tasmania. Led by owner and principal optometrist Martin Robinson — a 2022 Telstra Business Award winner — the practice has built a strong reputation for managing complex eye conditions including dry eye disease, orthokeratology, keratoconus, and myopia control. Over…
Should I Use An EMD For My Eye Care Practice?
If you’ve been doing any research into SEO for your practice, you’ve probably come across the concept of an exact match domain — or EMD. Maybe you’ve even noticed a competitor using one. It’s the kind of thing that makes you wonder: should I be doing that too? The short answer is: maybe. EMDs can…
Harmony Vision Care Social Media Strategy: CASE STUDY
Harmony Vision Care is an independent optometry practice on the Gold Coast led by owner and principal optometrist Paul Graham. The clinic is known for managing complex vision problems including binocular vision dysfunction, orthokeratology, keratoconus, concussion-related vision issues, and paediatric visual challenges. Over many years the practice developed a strong reputation through referrals from patients…
Beating Giants: Lessons in Optometry Branding
In a fiercely competitive industry where corporate chains dominate street corners and digital ad space, it’s easy for independent optometrists to feel like David against a fleet of Goliaths. But for Robert Seiler, a veteran optometrist based in Norwood, South Australia, taking on the giants wasn’t a challenge—it was a call to action. After a…
How to Choose an Eye Care Brand Name
“A rose by any other name would smell as sweet” is the famous line from William Shakespeare’s play Romeo and Juliet. People often reference it as a way of stating that the names of things do not affect what they really are. That might be true, but it doesn’t change the fact that choosing a brand name can…
Are Blog Comments Worth the Trouble?
You’ve probably heard me talk about “connecting with your tribe”. So what follows might seem a bit contradictory. But let me explain. Back in the day, circa mid-2000s, “blogging” was the hot new internet craze and blog comments were a way for content creators to build conversation around their work. In 2025, content creation is…
Burned Out in Corporate Optometry? This Story Might Change Your Career
If you’re an early-career optometrist feeling drained by endless back-to-back appointments, relentless KPIs, and the pressure to push retail sales, you’re not alone. Many optometrists start their careers in corporate settings, only to find themselves burned out and questioning whether this is what they signed up for. Dr. Robert Seiler, an industry veteran, knows this…
Ezekiel Eyes Website Hosting & Relaunch: CASE STUDY
If you’re an independent optometry practice owner, you already know how important your online presence is. Your website isn’t just a digital business card—it’s often the first interaction potential patients have with your practice. But what happens when your website is outdated, unreliable, or invisible on Google? That was the challenge faced by Damon Ezekiel,…
Game-Changer: Grow Your Eye Care Practice With Local Sport Sponsorship
With AFL Grand Final fever sweeping the nation this weekend (Go Lions!) it feels like the perfect time to talk about how sports and local sponsorships can be a game-changing strategy for growing your eye care business. For optometrists, sponsoring a local sports club isn’t just a great way to support the community—it’s a smart…
GBP for Optometrists: Should I Get a Practitioner Listing?
Are you confused about Google Business Profiles (GBP)? You may have seen some cases on Google Maps where competitors appear to “double dip” by having a listing for their practice, and another listing for the principal optometrist. Should you be doing the same? From increasing your SEO visibility on Google Maps to collecting and showcasing…
The 2027 Ultimate Guide to Google Reviews for Optometrists
How can a handful of words and stars wield such power over the success of your optometry practice? In the digital age, Google Reviews serve as the lifeblood of visibility and credibility for healthcare providers, including optometrists. It’s a part of human nature to seek safety in numbers, and when we see a practice with…
5 Compliance Pages EVERY Optometrist Website Needs (+ How to Get Them)
If you’re an independent optometrist, you don’t need anyone to tell you that running a business is a bit like juggling. You have to work hard to keep all the balls in the air at once. There is a LOT to deal with. These challenges include competition from corporate and franchised practices, keeping up with…