Email Marketing Management

Stay connected with your patients and encourage repeat visits

Email Marketing for Optometrists

Email marketing is a great way for you to build engagement with your patients because it allows you to reach a large audience at a low cost while providing personalized and targeted communication.

3 Reasons Why You Need an

Email Marketing Strategy

Email Marketing Is Personalized

Segmented email lists and personalized messages are a great way to build stronger relationships with patients. Email campaigns with personalized subject lines have a 50% higher open rate compared to generic marketing messages. (Source: Oberlo, “Email Marketing Statistics for 2021”)

Email Marketing Can Increase Patient Retention

Promotional offers and exclusive discounts sent via email encourage customers to make repeat purchases. This improves customer loyalty and retention. According to one study, 80% of retail professionals say that email marketing is their greatest driver of customer retention (Source: eMarketer, “Email Marketing Benchmarks 2017”)

Email Marketing Is Incredibly Cost Effective

Email marketing has an average return on investment of $42 for every $1 spent, which makes it one of the most cost-effective marketing channels for small businesses. (Source: DMA, “Email Marketing Stats”)

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