Google Pay-Per-Click Advertising

Find patients in your local area who are ready to visit you​r practice today

Google Ads for Optometrists

Pay-per-click search ads allow optical health practitioners to target potential customers with relevant ads, just at the moment when they are searching for their product or service.

3 Reasons You Should Use

Google Search Ads

Pay-Per-Click Ads Are Cost-Effective

Businesses only pay for clicks, so they’re not wasting money on ads that don’t catch attention. The average cost-per-click (CPC) for Google Ads across all industries is $2.69, which makes it competitive with most other forms of advertising. (Source: Google Benchmarks and Insights Report)

High Return On Investment (ROI)

On average, businesses make $2 in revenue for every $1 they spend on Google Ads, according to Google. Advertising campaigns can be calibrated over time to find the advertising messages and target audiences which reliably produce profitable results. (Source: Google Benchmarks and Insights Report)

Google Ads Create a More Level Playing Field

Standardized search advertising with highly customizable targeting options puts independent opticians on a more even footing with big chain competitors. Even small budget search marketing campaigns can outperform larger competitors when managed correctly.

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